If you’ve been around for a launch or two, you may have come to notice a few subtle changes for Foreside. From implementing scheduled, off-site photoshoots to a brand new logo - here’s a little explanation on what we did and why we did it.
To start off, this is not a change for the sake of change. With that, this change was a chance for Foreside to grow with our products and our customers. Our previous logo isn’t bad, it just doesn’t represent who Foreside is anymore. There are missing elements and inconsistencies that we continued to find throughout which ended up creating confusion amongst our customers and our team. Our updated logo reflects who Foreside is, and where Foreside is headed in the future. With a more sophisticated tone, but still with the same handcrafted nature that you’ve grown to expect from Foreside, but with a refined and updated voice.
One other new piece that you might notice is with our brand statement: It’s time to come home. Our passion and desire to create and design products by utilizing mixed mediums and embracing a wide variety of styles and inspirations has stayed the same - however we wanted to make more a refined statement to really show who Foreside is. We want to make sure you know that we are still the same Foreside Home & Garden you know and love, but now our visual branding reflects that. Every home does tell a different story, but we wanted to focus on making any place you find yourself in the world, truly home